Senior Director, GTM Operations

The Trade Desk is a global technology company with a mission to create a better, more open internet for everyone through principled, intelligent advertising. Handling over 1 trillion queries per day, our platform operates at an unprecedented scale. We have also built something even stronger and more valuable: an award-winning culture based on trust, ownership, empathy, and collaboration. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

Do you have a passion for solving hard problems at scale? Are you eager to join a dynamic, globally- connected team where your contributions will make a meaningful difference in building a better media ecosystem? Come and see why Fortune magazine consistently ranks The Trade Desk among the best small- to medium-sized workplaces globally.

The NAMER Business Strategy and Activation team is seeking a Director, Sales Operations to lead operational excellence and serve as a strategic partner to GTM Sales and Client Services leadership. This role sits within the Global Revenue Operations (GRO) organization, where Business Strategy and Activation plays a critical role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross-functional collaboration.

In this role, you’ll act as a thought partner to senior sales leaders– driving the rhythm of the business, building scalable infrastructure, and supporting execution against growth targets. A core focus of this role will be to uncover trends, surface actionable insights, and translate data into strategy to deepen understanding of what’s happening within the book of business.

You will lead key operational initiatives, shape go-to-market plans, and partner across functions to bring clarity and consistency to how we evaluate performance, identify growth opportunities, and respond to risks across NAMER. This role requires a strong analytical mindset, comfort with ambiguity, and the ability to operate autonomously while driving impact at scale.

Who you are

The Senior Director, GTM Operations is a strategic operator and program leader who builds mechanisms that make growth predictable, turning complex, cross functional objectives into clear operating models, durable cadences, and measurable business outcomes. You excel in ambiguous spaces, establish a single, trusted view of the business, and scale execution across regions, business units, sectors, and portfolios with strong program discipline.

You will run the PMO for cross sector initiatives, owning orchestration across Sales, Client Services, RevOps, Product, Marketing, Finance, and Legal so the field is always ready, aligned, and fast. You will stand up and continuously improve the GTM operating system that extends revenue visibility outward and moves execution from price led to value led growth at scale.

You combine enterprise grade program management with executive communication, data fluency, and change leadership. You are a builder who favors durable mechanisms over one off heroics, and you raise the bar on quality, speed, and accountability.

You will be part of the global Revenue Operations organization and partner closely with Business Strategy and Activation(BSA), Deal Strategy, Client Operations, Business Intelligence, and other teams to execute programs.

What you will do

1. Strategy and Operating Model

• Design and run the GTM operating system by establishing the weekly, monthly, quarterly, and annual rhythms that connect initiatives to clear decisions and actions that generate revenue.
• Institutionalize a single source of truth by aligning definitions and executive views across Salesforce, Anaplan, BI systems, and The Trade Desk platform in partnership with BI, BSA, and FP&A. Ensure leaders spend time deciding, not reconciling.
• Lead mechanism design by translating company goals into GTM OKRs and building mechanisms such as weekly revenue call packs, narrative briefs, and decision logs that improve signal, shorten cycle time, and increase controllability of outcomes.

1. PMO for Cross Sector Initiatives

• Own the PMO for high stakes, cross cutting programs such as tentpoles, new data and inventory partnership launches, Annual Planning, Account Planning, and more.
• Drive Working Backwards planning by defining strategy, scope, objectives, decision gates, and success metrics and aligning executive sponsors and cross functional owners.
• Enable execution at scale by building reusable playbooks and launch checklists that make cross functional execution repeatable across regions and sectors.

1. GTM Readiness, Enablement and Launch Excellence

• Ensure cross functional readiness at launch across Sales, Client Services, Product, Marketing, Finance, Legal, RevOps and other internal teams. Define readiness criteria, test field preparedness, and certify launch go decisions.
• Accelerate speed to monetization by coupling launches to pipeline and revenue attachment plans and short feedback cycles at 30, 60, and 90 days. Remove friction in approvals, tooling, and data.
• Drive value based execution by operationalizing deal frameworks, pricing guardrails, and standardized commercial plays so the field leads with value and measurable customer outcomes.

1. Executive Communication and Change Leadership

• Lead narrative first communications by developing briefs for executive forums, delivering crisp, outcome-oriented readouts, and maintaining decision logs and action trackers.
• Drive change management by landing new mechanisms such as processes, dashboards, and playbooks and ensuring sustained adoption across regions and segments.

1. People Leadership

• Lead high performing cross functional teams without relying on direct management chain of command.
• Build a culture of mechanisms by modeling ownership, dive deep rigor, bias for action, and insistence on the highest standards. Reward repeatable systems over one time heroics.

How your success will be measured

GTM Operations KPIs

1. Cross functional readiness at launch
2. Revenue attachment from GTM led initiatives
3. Post launch execution quality score

12 Month Outcomes

• Development of durable, company standard GTM operating processes and frameworks.
• Mechanisms that consistently surface risks and upside 60 to 90 days out and convert actions into reliable outcomes.
• Reusable playbooks for major revenue moments and faster time to monetization with fewer escalations.
• Measurably higher data integrity and materially less manual work for GTM leaders.

What you bring to the table

• 10 or more years in GTM Operations, Revenue Operations, Strategy or Program Management, or related roles in ad tech, enterprise SaaS, marketplaces, or digital media.
• Enterprise grade PMO leadership running multi workstream, cross functional initiatives across regions and product portfolios, designing mechanisms that scale.
• Mastery of operating cadences including WBR and QBR design and facilitation, OKR management, executive narrative writing, and decision governance.
• Strong data and systems fluency including Salesforce (required) and Anaplan or BI tools such as Power BI or Tableau. Comfort with data quality frameworks and stage exit criteria.
• Commercial acumen including experience operationalizing value based strategy, opportunity sizing, deal frameworks, and program mechanics.
• Proven change leadership in complex, matrixed environments with the ability to drive adoption and reduce manual work through process simplification and automation.
• Executive presence and communication strength including crisp, action-oriented storytelling and the ability to influence senior leaders and align diverse stakeholders quickly.
• A builder mindset with experience in 0 to 1 design, 1 to n scale, and continuous improvement and a bias for mechanisms, not one-off fixes.

Bonus points

• Experience leading operations in global, multi segment organizations spanning advertiser and agency portfolios.
• Background in management consulting or big tech strategy and operations.
• Demonstrated success running time bound revenue programs with measurable revenue attachment.

The values you will embody

• Operate with clarity through one version of the truth, narrative rigor, and crisp decision making.
• Raise the bar by insisting on the highest standards in data, process, and execution quality.
• Bias for action by shipping mechanisms that create earlier signal and controllable outcomes.
• Earn trust by leading with transparency, follow through, and measurable impact.
• Think big and scale smart by designing for repeatability across regions, sectors, and product portfolios.

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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY]The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY]Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $166,200—$304,700 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

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