Director, Business Strategy & Activation

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

Who you are:

As The Trade Desk’s business and platform continue to grow rapidly, we’re expanding our Business Operations team and hiring a Director, Business Strategy & Activation to partner with the NAMER Business Operations lead on revenue-driving initiatives across Agency-aligned Business Development (BD) and Client Services (CS) teams. This role sits within the Global Revenue Operations (GRO) organization, where Business Strategy & Activation plays a pivotal role in advancing commercial priorities, scaling processes through continuous improvement and innovation, and enabling field productivity through strong cross-functional collaboration.

In this role, you’ll act as a strategic business partner to sales leaders within the Agency segment – owning the rhythm of the business, leading cadenced reporting, and helping shape and execute key operational strategies. You’ll build new mechanisms to support organizational growth and scale, while driving consistency in how we operate across NAMER. You thrive in ambiguity, operate with autonomy, and bring a builder’s mindset to everything you do.

What you’ll do:

• Serve as the strategic operations lead for the Agency-aligned commercial team in North America, supporting execution, driving consistency, and unlocking team productivity through influence and results.

• Collaborate closely with cross-functional stakeholders—Marketing, Sales Strategy, Training, Product, Finance, and Legal—to align efforts and ensure seamless execution of Agency-focused initiatives.
• Partner with the Business Intelligence team to uncover trends, seasonality, and performance patterns – translating insights into actionable recommendations that guide leadership decision-making.
• Ensure data integrity and accuracy for forecasting and pipeline management, supporting broader data hygiene efforts and enabling insight-driven decisions.

• Proactively support Business Development and Client Service leaders by anticipating business needs and independently advancing initiatives aligned with key NAMER commercial priorities.

• Develop and implement best practices across the Agency team that align with company goals, ensuring consistent execution across NAMER.

• Manage multiple interconnected initiatives in a complex, matrixed environment, ensuring projects are delivered on time and meet strategic objectives.

• Lead change management efforts related to systems, processes, and organizational design – taking a customer first approach and driving adoption of new ways of working.

• Represent the needs of the NAMER Agency commercial team in the design and development of processes and tooling – ensuring their perspective is reflected in regional initiatives and embedded in scalable solutions.

What you bring to the table:

• 8+ years of experience in operations, business strategy, or sales operations function, with experience in programmatic or advertising is a plus.

• Strong technical and operational aptitude with the ability to manage complex projects and processes.
• Experience of Microsoft Office Suite required (proficient in Excel required)

• Passion for understanding and adapting to local cultures and work practices.

• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.

• Highly organized, with the ability to prioritize and manage multiple tasks simultaneously in a fast-paced environment.

• Ability to influence stakeholders and senior leadership through results-driven actions rather than formal authority.

• Proven ability to build strong relationships with VP-level leaders and above, and drive consensus with multiple stakeholders across complex issues.

• Analytical mindset with experience in creating strategic plans, setting success metrics/goals, and adapting them based on performance.

• A proactive, self-starter attitude with a willingness to learn and take on new challenges.

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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY]The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY]Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $137,300—$251,800 USD

As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact us at [email protected]

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