Brand Marketing Director

    POSTED: December 12, 2024

    The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency.

    So, if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.

    What you’ll do:

    Our Brand Marketing Department drives the strategy, planning, and execution of marketing initiatives to boost The Trade Desk platform’s awareness, consideration, and usage. We lead holistic marketing programs in collaboration with a regional team of events, product marketing, creative, editorial, and digital teams. We support global brand initiatives and foster a culture of learning and innovation within our team.

    We’re looking for a marketing leader, who isn’t afraid to roll up their sleeves when necessary. A results driven, storyteller who gets excited about simplifying data, building relationships and increasing brand awareness across the industry.

    • Develop and execute comprehensive go-to-market strategies for India
    • Be a true business partner to the India leadership team as a trusted subject matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives
    • Develop the content strategy and narratives for thought leadership reports, playbooks and events.
    • Collaborate with the broader marketing team (PR, Events, Digital, Performance Marketing, Research & Insight) to support the execution of 360 degree program launches
    • Understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.
    • Establish marketing KPIs, report on metrics and continuously optimize marketing plans
    • Present an informed POV to cross functional team and senior business leaders to ground our marketing initiatives in a broader business context
    • Balance long-term strategic thinking with short-term executional excellence
    • Manage small scale events, workshops, client education days, and roadshows from start to finish.
    • Support the wider global brand team on broader regional marketing programs on an ad hoc basis, as they arise
    • Nurture a team culture of constant learning and improvement, bringing and supporting new ideas.

    Who you are:

    • BA/BS degree or equivalent practical experience
    • 12-15+ years of marketing experience at a brand advertiser, agency, media company, product marketing, performance marketing/demand gen
    • Understanding of the programmatic advertising industry and AdTech ecosystem
    • Clear understanding and experience working with and presenting to sales teams
    • Compelling storyteller obsessed with performance motivated to simplify complexity.
    • High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.
    • Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content
    • Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must
    • Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
    • Able to work independently/autonomously and communicate up, down and laterally to project stakeholders
    • Comfortable with white space - ability to break down complex problems into actionable work plans with test and learn agenda
    • Based in New Delhi area, with ability and willingness to travel across APAC and US occasionally.
    • Proficiency across multiple marketing tools/systems a plus: Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana Bizible, Excel, Tableau

    As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact us at [email protected]

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