Programmatic Associate Director

    POSTED: December 12, 2024

    The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

    So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

    What you’ll do:

    • Manage an agile team of programmatic traders while still contributing to larger client and agency objectives, trying to exemplify the player-coach position
    • Spearhead strategy development to ensure clients stay competitive in key areas including first-party data management and activation, CTV consolidation and retail measurement.
    • Understand margin drivers and how to increase adoption across your book of business where it makes sense for clients
    • Become an internal Subject Matter Expert and shore your point of view with the wider trading team on topics ranging from best practices to test and learn results
    • Contribute to the product process, providing detailed feedback to product managers
    • Be comfortable working across multiple teams including Technical Support, Solutions Architects, Account Management, Business Development and Product.
    • Strong ability to convey complex topics to senior stakeholders
    • Spearhead strategy development to ensure clients stay competitive in key areas including first-party data management and activation, CTV consolidation and retail measurement.
    • Lead data-driven conversations utilizing TTD platform and custom reporting to provide insights and tell client relevant stories to provide a full picture of advertising’s impact on business results.
    • Consult with clients on their campaign goals and strategies to ensure they are maximizing the value TTD’s platform provides
    • Operate as a power user of TTD’s UI and empower clients to also become power users to most effectively plan, execute, optimize and build on successful advertising campaigns.
    • Collaborate with Account Management and Sales Executives to educate your clients, grow your portfolio of business and ensure buyers are up-to-date on TTD’s constantly evolving suite of products and solutions
    • Build and own key relationships with client planning, trading and analytical teams.
    • Collaborate with engineers, data scientists and product managers to solve complex technical problems including cross-platform frequency analysis, consumer journey visualizations and API solutions.
    • Troubleshoot advanced technical problems including performance issues, measurement discrepancies and constrained targeting.

    Who you are:

    • 7+ of consultative, client-facing work within ad tech, digital marketing, finance or other data-heavy, industries and 2+ years of experience in managerial positions
    • Previous DSP experience highly recommended, with an emphasis on understanding key ways to optimize campaigns and how to implement previous learnings into future recommendations
    • Experience working cross-functionally internally and externally to help solve complex troubleshooting problems and drive key business results
    • Proven track record of driving value by forging a strong relationship with clients, understanding their objectives, and recommending best strategies using data
    • Effective at onboarding and managing a small team; ability to clearly communicate roles and responsibilities, holding your team accountable for results, and giving constant feedback
    • Comprehensive understanding of the digital marketplace, and broader understanding of the US media marketplace as a whole. Strong, foundational knowledge of DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships
    • Experienced working with senior stakeholders at the Brand and Advertiser level
    • Proven track record of using data to drive strategic initatives
    • Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
    • Strong presentation skills and comfort presenting to senior stakeholders

    The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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    As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and to providing reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and require an accommodation for any part of the application or hiring process, please contact us at [email protected]

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