Associate Business Development Director

POSTED: June 13, 2024


Do you love finding new ways to tackle a problem? Are you passionate about sales & business growth while ensuring customer success? Are you a good listener who values empathy, integrity, and collaboration? Do you know the in's and out's of the digital advertising industry and developed key relationships with decision makers at agencies & client side? Here at The Trade Desk, we're in search of master relationship builders, sales strategists, and creative problem solvers to join our growing team.


  • Develop and close new: Ad agency / Brand direct business for The Trade Desk and lead the business development efforts for our largest or most critical agency and focus B2B accounts for India.
  • This is a high impact Individual Contributor, strategic consultative sales & quota (target) carrying role.
  • Manage a healthy business pipeline, forecast & successfully close & manage business in the CRM to exceed Quota.
  • Identify and secure new business / revenue opportunities and build existing relationships for greater efficiency and revenue generation.
  • Schedule and conduct meetings with ad agency / client decision-makers.
  • Work on media strategy & plans based on client briefs, prepare customized proposals, lead sales cycle negotiation to win new business.
  • Closely work with agency and client leads & planners influencing digital media spends.
  • Identify new business lines / opportunities in current accounts & up-sell, cross-sell to grow business.
  • Pitch and communicate the value of The Trade Desk media buying platform & demonstrate product benefits & capabilities.
  • Understand competitive differentiators in the fast-changing online advertising technology landscape.
  • Work with the cross functional stakeholders & leverage global & local insights to successfully navigate the market dynamics & customize your narrative with agencies & clients.
  • Collaborate with the trading and account management teams, be an effective team player & ensure customer success & business growth.


  • Bachelor’s Degree with at least 9+ years of experience in online advertising in outbound / field sales in India.
  • Experience at an online publisher / agency ad network, ad exchange, Demand side platform, or other online / digital advertising sales role.
  • Relationships across agency Holding groups and client/ brand side who are major digital media spenders in India, particularly for B2B clients.
  • An individual contributor with strong business development, consultative selling and inter-personal skills with an ability to work in a collaborative team environment.
  • Strong communication skills with the ability to build & pitch to clients and establish long-standing, consultative client & agency relationships to ensure you are viewed as a trusted advisor.
  • Proven track record of exceeding revenue / Quota expectations with strong quantitative skills and ability to negotiate proposals.
  • Ability to understand market, industry & competitive dynamics & agility to ensure meeting / overachieving revenue targets.
  • Ability to build strong relationships with internal and external stakeholders, executive team and industry groups.
  • Able to travel for business and internal meetings.


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